Enough of copy-paste faces.
We stand for timeless results that look and feel like you.

urGlow

rediscover your beauty, the kind that doesn’t follow trends, ask for permission, or fade with time. 

urGlow Signature Treatments

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Aquarelle Lip Blush

Lip tattoo that is soft. Effortless. Natural definition with a soft color that enhances your natural lips and lets you wake up glowing, no lipstick required.

Lash Enhance Eyeliner

Eyeliner tattoo that is subtle. Framing. Long-lasting. A defined lash line that brings subtle definition and lasting glow.

BB Glow Facial

Facial tone-up treatment that is glowy. Dewy. Skin-perfecting Korean innovation. A soft-focus glow and more even complexion that lets you feel radiant, no filter (or makeup) require.

Stretch Mark Revision

Stretch marks and scars treatment that is long lasting. A pigment-free, long lasting skin rejuvenation treatment that restores tone and texture.

Foreigner-Friendly Beauty Studio in Seoul

“I used to feel like a ghost without makeup, but thanks to Loma’s amazing and detailed work, I finally have lips with such a beautiful color! I can’t say anything other than thank you so much!”

Karen 🇧🇷

Lip Blush

“I had a wonderfully relaxing experience getting a facial! It was so calming and my skin looked amazing afterwards! Thank you again!”

Betsy 🇺🇸

BB Glow Facial

"She was kind and very considerate of my concerns and explained everything about the procedure and aftercare. She made sure that I was comfortable"

Emily 🇯🇵

Lip Blush

"My skin looks AMAZING after the BB glow treatment and Loma has such gentle and soft hands, it felt like a spa visit. Thank you so much"

Sissel 🇨🇭

BB Glow Facial

"I was greeted with a warm and friendly welcome. It's a great space, so relaxing and I loved the little personal touch at the end"

Riona

BB Glow Facial

our

WORK

Natural. Defined. Elevated. See why clients from around the world trust urGlow.

the portfolio

your go to place for

semi-permanent makeup in Seoul

We do beauty that listens, adapts, and lasts. 

Founded by Paloma Sernaiotto in 2019, urGlow began as a bridge, connecting the precision of Korean beauty to a world that had never experienced it quite like this.

In 2022, we opened our studio in Nonhyeon, Gangnam — and shifted from exporting beauty to creating it. Today, clients travel from Brazil, France, Sweden, Germany, South Africa, the United States, Canada, and beyond to sit in our treatment bed. Not for a trend.
For something that lasts.

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